12 Steps to Creating the Perfect Client Acquisition Strategy

by Adella Pasos June 22, 2018
client acquisition strategy

12 Steps to Creating the Perfect Client Acquisition Strategy

If you are in business, one of the strongest skills you should learn is how to acquire a lucrative client acquisition strategy. If there is no client, then there is no business. Without clients, you will be in endless search of struggling to grow your business. One of the biggest problems of scaling your business is knowing the right sustainable channel that will bring you lots of clients. This is important because the client acquisition strategy that works for a particular organization may not work for another. For example, some businesses’ clients come from viral marketing, while others get lead generation through organic search. There are lots of client acquisition ideas you can try.

Browsing through the internet, you will discover that there are lots of frameworks that have been severely published over the years. Each of them claim that they are a solid client acquisition strategy. The acquisition channel you choose will depend exclusively on the type of business you are deeply engaged with and also who are your target audience. There are individuals, government agencies, small and medium-sized enterprises, corporations etc.

It is not easy to find a highly rewarding customer acquisition channel. It requires hard work, consistency and the art of trying various platforms simultaneously. Here are 12 steps you may have to consider to gain new users for your products or services. These client acquisition strategies have been tested and trusted:

Search Engine Optimization

This is very important, to a client acquisition strategy. Especially if you have many products or services being sold online. Having your website pages SEO optimized will  help you acquire more clients easy. SEO allow for more people to find you online. The more users that find you, the more they will be more likely to buy the products or services you are selling. By optimizing, we mean making the web content highly accessible to search engines like Yahoo, Google, Bing etc. This can be perfectly done by using thought provoking writing, solid meta descriptions and well-placed and relevant keywords.

Content marketing

Content is king. You can never go wrong by creating awesome contents that resonates with your target audience. This will simply inspire and inform them that you are an expert and highly knowledgeable. If you don’t know how to create a good content, kindly hire a professional content writer to do this job. A good content will keep people highly glued to your site. Use your content as a lead generating method to increase client acquisition and retention. Make sure each page has a form people can fill out to get more information, help or stay connected to your brand’s communications.

Landing Pages

How active are your landing pages? To create the right clients for you, your landing page should have a clear marketing objective which directs visitors to any part of your website you so desire. Thus, driving traffic to your landing page is very essential. If you are creating a landing page, please never forget that it should have one single goal. It’s a good idea to drive traffic via email marketing to your landing page in order to reduce acquisition cost.


If you don’t have good copywriting skills, then your content marketing will never achieve the needed results. A good client acquisition strategy would be to optimize your marketing messages for your targeted customers. The language you use should be clear, simple, direct, and precise. Also, if you are not good in copywriting, kindly hire a professional freelance copywriter. The better the copy, the easier it will be to master your client acquisition goals.


Adwords is one of the easiest and most innovative ways to gain quality traffic to your website. Many business owners believe that it is the real deal. However, you should keep in mind that it may never give immediate results if online users are not searching for keywords related to the business you are doing. Thus, it is important you reach out to all those searching for the kind of product or service you are offering, even those who are yet to make up their minds to buy.

Another great thing that can generate success depends on your ad rank. The place your ads shows in the search engine can make or mar its visibility, bid price and quality score. This is why you really need to make your landing page to be extremely consistent with your ad copy and keyword; all these will go a long way in improving your ad rank.

Facebook advertising

If your business doesn’t have a Facebook page, then you should quickly create one right now, because it is obvious, you are losing a lot. This is a great platform to connect with people and promote your brand. Facebook advertising enables you to target the right audience at the right time. Keep in mind that the success of your Facebook campaigns will depends on your quality bids and ads. To guarantee more engagement, you’ll need to use powerful visuals. The use of video in advertising has increased sales and decreased client acquisition costs for many.


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Conversion rate optimization

This client acquisition strategy allows you to know how your business is performing and to motivate your clients to become not just visitors but high paying clients. As you get more traffic to your website, start to monitor your stats to verify why or why not customers are making a purchasing decision. Measure your stats and look at key performance indicators. This will help you create an effective strategy to go forward in the future.

Content distribution

Content distribution drives search engine optimization and referral traffic to your website. It is an effective aspect of content marketing. Furthermore, don’t forget that content distribution drives huge traffic to your landing page. From here you direct your visitors to any part of the website you wants. This process is very important and it begins with having relevant and beautiful quality contents. Explore networks where your target audience are active. Write quality contents and share in those forums. Also, you can write quality contents and share with influencers where your audience frequents. Don’t forget to ask them to share on their pages. Be sure to add a link that directs them to your website.


Email Marketing

Sending personalized emails with your clear details will inspire your clients and potential clients to keep doing business with you. It will make them glued to your business, and referring your products or services to their circles, and the good thing is that this will never generate any direct marketing cost. Email marketing is very good for client acquisition.  There is so much you can achieve with it. Use it to drive conversions, inspire, educate and engage your current customers. You should always use it to initiate re-engagement and drive huge traffic to your landing page. If you don’t have the time and energy to do this, just simply hire a professional email marketing executive to help.

Direct sales/ marketing

Direct sales/ marketing is one of the easiest ways to get people buy your products or services. to do this effectively, you need to spend quality time learning how to do this, and position yourself as an expert. You will need to be going about, meeting with people and encouraging them to buy your products or services.

Display ads and affiliate marketing strategies

This is one of the reliable and credible ways of getting the attention of people, especially for e-commerce stores. Bloggers can create a storefront for you by displaying your banner or sharing your links on the pages of their blogs- this can lead to conversions, if the blog has a wider audience. If you have good marketing budget, then displaying quality ads is also another great way to attract the attention of visitors.

Public Relations

Public relations give you the privilege of connecting with a wide range of clients. Especially tens of thousands of audience you wouldn’t have reached ordinarily. To achieve the needed result, you have to do this process well. This could be in the form of sending out press releases especially when something newsworthy occurs in your business. When you have a new product or service, or when your business achieve a new milestone, feature or partnership.

How important is it to you, to create a client acquisition strategy ?


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