15 Undeniable Reasons to Start a Business Online
15 Undeniable Reasons to Start a Business Online
In today’s economy, if you want to take your business to the next level, then you should think of building a strong online presence. Even if you are running a small business, one of the worst things that can happen to you is underestimating the power of an online presence. Getting a website is one of the greatest ways of expanding your reach or customer base. Here are 15 undeniable reasons to start a business online.
Enhancing your company image
To most business owners, this is a strong reason to build a quality online presence. Building an online presence can motivate your customers to start buying from you immediately. Keep in mind that without a blog, website, or an online presence, some prospective customers will begin to wonder if you are really serious in doing business.
No matter the size of your company, building an online presence will keep your business alive and active. If you don’t have a viable online presence, then you shouldn’t expect your customers to take you serious, and there is a possibility that you will lose your business to more active competitors.
Having an online presence can help your business to generate leads even when you have closed for the day. Once your business is on the internet, your clients and prospects can come online any day any time, read about your products and services and even send enquiries to you.
Better customer support
As a business owner, internet gives you the privilege of solving customer problems, giving sales webinars, and answering questions proactively, effectively and promptly. It also saves time. You can simply create a frequently asked question, a product spec sheet and a video section, and you can be directing your customers to that page anytime they need information regarding your business.
Minimal startup costs
With an online business, you will be operating at a limited budget, and achieving more with less. In the beginning, you may not even need an office; you can operate from home, and have few or no staff to hire. All you need to do is to build your website and start selling your products and services. Having an online presence gives you a new set of customers.
Connect with Customers and Make Money
The beauty of having an online presence is that your customers can literary be one click away from where you are. The internet offers you the option of educating, instructing and solving your customer’s problems effectively.
You can stay in the comfort of your home to accept orders, and receive payments. You will also learn new and inexpensive ways of driving huge traffic to your site; the more people connect with you online, the more sales and leads you will make.
Live, and work from any part of the world
Taking your business online gives you the privilege of operating from any location- you won’t be stuck to a particular location. With an internet access, you can live virtually from any part of the globe.
You can migrate to South America or Caribbean, where you will be enjoying a low cost of living while you are doing your business online. Take advantage of this great opportunity offered to us by globalization.
Reduce Operation costs
With a viable online presence, you will experience cost savings. For example, if you receive your orders, and payments online through your database or email, then you may have to reduce your staff numbers, related office expenses and office space. One good online webinar presentation, sales letter, and sales video can replace hiring a full-time sales representative.
Target global audience
If you have an offline business, the number of people that visit you at any time will be limited. But if you start a business online, the number of people that visit you at any given time may be tens of thousands or even millions. Imagine the benefits you will gain if your business is made available to unlimited number of people interested in your products and services.
Increase your company responsiveness
the internet gives you the privilege of delivering your order, purchase order, proposal and confirmation as quickly as possible. Most times, it gets to your customer almost instantly. Many years ago, purchase orders are delayed for few hours or days, but today the case is different.
With an active online store application, you can automatically track outstanding orders, sales and inventory. Keep in mind that faster response to your customer’s enquiries means less administrative work for you, and it will guarantee happier clients.
Track results more quickly
Starting a business online helps you to track your result; you will get to know how your business is performing, what customers are thinking about it, and how you can effectively increase your products and services.
You will enjoy more versatility
Starting a business online will help you to experiment on the internet- you can easily track and measure your call-to-action, banner and promotions for effectiveness and impact. You can edit, readjust and update your website contents as many times as possible.
You will get more referrals easily
The internet has made it easy for people to recommend your business to their circles. For example, if they want to recommend your products or services to their friends, all they just need to do is to send your business website link to them, instead of writing down the address on paper.
It is easier for people to click on the link, and make up their minds to buy than showing up in your brick-and –mortar business location based on word of mouth.
Boost Your Sales & Public Image
Starting a business online will help you to grow your business with some of the powerful social networks such as Facebook, LinkedIn, Twitter, and lots more. If your business has a social media presence, it will make it easier for you to get more exposure.
Starting a business online gives customers the impression that you are a professional.
You can effectively shape your brand
By starting a business online, you can easily track customer’s feedback; know what your customers are saying, and what you should do to make them happy. To enjoy this feature, you are strongly advised to add an interactive testimonial app on your website.
How important is it to you, to start your online business?