24 Hours to Improve Your Brand Image

by Adella Pasos June 22, 2018
improve your brand image

24 Hours to Improve Your Brand Image

Most businesses lack the capacity to brand effectively and proactively. This could have a negative impact on their potential earnings. If you are a new startup or an established business, there are many things you can do to improve your business identity. These principles are simple, easy to implement and highly convenient. This may be all your business needs to get to the next level of excellence. In addition, branding is a great business strategy. It goes beyond having a memorable, prominent logo. It’s something you do to build a lucrative, inspiring connection in your niche. Also, if you do great branding, it will not only enhance the value of your business, but it will also make it easier for you to gain new clients faster.

Brand image has a lot to do with how consumers perceive you. What qualities does your brand show in their media?  Are you dependable? reliable? Are you here to deliver? Is your brand bold? adventurous? sleek? What do you talk about through social media? What are people saying online about you? These are things you need to assess when trying to improve your brand image.

In this article, I will teach you about branding and what your business can gain by engaging actively in it. You will learn 3 great principles you can implement right away to improve your brand’s awareness and credibility within the next 24 hours.

Be active on social media

Having an active social media page is one of the best branding strategies. Create a social media page and use it to reach out to your customers.  This way you can let them know who you are and  the new things that are happening in your business. This is very important for branding and it provides you with great engagement platform to increase your sales or generate leads. Change all the messaging and images on your page to reflect the kind of brand that you want to be. Be sure to include your company values.

Keeping an active social media page could be time consuming or overwhelming. Especially, it requires dedication to get it done. The following tips will help you get started:

Share great contents periodically at least two to three times a week.

Get actively involved in conversations taking place in your space. You can use monitoring to track popular conversions taking place. Also, you can use social listing to engage more people. Branding with social media is something that will generate huge dividends. You will never regret doing so, because it is a smart investment strategy.

Have a branded email address

You should create a branded email address as fast as you can. By having a branded email, I mean an email address that incorporates both your URL and business’ name. This gives your customer the assurance that you are doing a legitimate business. It provides good first impression to your potential clients and as well improves credibility. To simply improve your brand image, follow these instructions.

When you are creating a branded email address, also keep these things in mind:

Make it short, direct to the point and highly memorable- this can be done by using a simple username ( the first part of it preferably before the @ should be your name, then followed by your organizations name)

Make it visible- your branded email address should be visible in your website home page, in the biography of your social media pages and in the sidebar of your personal or business blog.

 

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Partner with other businesses

Partnering with other businesses will expose you to gaining new audiences. It will contribute to your brand’s credibility and enhance your business’ discoverability. This will improve your brand image 1000%.  Here are few ways you can make this happen.

You should be clear on what you want from the partnership- this means knowing exactly what you will like to gain through the partnership. Every partnership must in one way help in advancing your brand awareness.

Be clear on what you are bringing to the table- this can be done by doing a SWOT analysis to perfectly understand your business.

Connect with the right people- contacting the right people will make it easier for you to be recognized in your industry.

 

Conclusion

Sincerely proper branding will take your business to the next level of excellence. It can lead to increased sales and more customers. Do you want your business to be actively branded within the next 24 hours? It is possible, and it is not a rocket science. If you really want to grow your business towards becoming a distinguished entity then you should strive to improve your brand image today.

 

How important is it to you, to resolve your branding problem?

 

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