4 ways to generate home business leads online

by Adella Pasos June 23, 2018
leads online

4 ways to generate home business leads online

When you have a home business, you want to be able to create a good amount of leads and keep them coming in, because without leads you don’t have a business. Unfortunately, a lot of people don’t know how to generate leads effectively. Here are a few tips on how you can generate leads online and move your business forward.

1. Create & keep track of your advertising campaigns

If you have an advertising budget, its easy to generate leads online. Simply, set up a pay-per-click campaigns, that will help you get the leads you are looking for right away. After setting up the ads, choosing the targeting and also your budget. You are quickly on your way to promoting your offers and services online. Be sure to keep track of your expenses and cost per lead. Since, these acquisition numbers will be very important when you are looking at profitability of a campaign.

In addition, start tracking campaigns in Google Adwords and Google Analytics.  Doing this will help you know what is working and what isn’t.  Be sure to look at Facebook advertising too especially because they have really good lead generation ads and targeting options.

2. Choose a market to target and promote an enticing offer 

Now is the time to sit down and figure out what part of the market you want to target  to generate leads online and just concentrate on that. Do you want moms who have a toddler in the home? are you targeting married couples with no children? or college students who are in debt?  If you don’t choose a target for your ads, you will find that no one will be interested in filling out your lead generation forms. Therefore, you’ll be wasting a lot of time and money.

Once you choose a target, pick a good offer that will appeal to them and make them want to give you their contact information. Examples of good offers can be: “Free Information”, “Free Video Course”, “Free Guidebook”, “Free Checklist”, “Free Report”, “30 Day Trial Offer”, “Free Gift with Purchase”, “Enter to Win”, “Give us Your Feedback”,  and “Try Your Luck on this Game” or even just promoted articles, blog posts, or content that you can giveaway for free in exchange for their contact information.


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3. Offer new clients incentives

Everybody loves to get something for free, so another easy way to bring in more leads is to offer your current clients incentives for bringing in new clients. It doesn’t have to be money, it can be a small token of appreciation or even a credit that will be applied on their upcoming invoice. The point is that they know that you appreciate what they have done. This also turns your customers into your own sales team.

4. Create an interest group 

Finally, setup a facebook and linked-in group for people who are also interested in solution for a certain topic. For example, it could be either a “Branding for Work at Home Moms” or “Marketing Sales Strategies Group” or “Real Estate Investor Tips Group”. Invite people are are “interested” in getting this type of information to the group.  Start off by posting your helpful content in these groups. While at the same time, begin to engage in asking and answering their questions. Therefore, this type of interaction will lead to conversations and the conversations will lead to sales.


How important is it to you, to resolve your lead generation problem ?


marketing strategies
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