5 Things Everyone Gets Wrong About Social Media Marketing

by Adella Pasos June 22, 2018
social media marketing

5 Things Everyone Gets Wrong About Social Media Marketing

Are you actively visible on social media? Have you joined Twitter, Facebook, LinkedIn? Did you setup your business’ blog ? Maybe you are experiencing some success with it, but are unaware there is always room for improvement. It’s good to have big plans for your social media marketing. Before you start, you need to ensure you have the right marketing strategy in place. Here are the 5 things almost everyone gets wrong about social media marketing. Here are the details:

1. They forget to tell people about their social media presence

Having a social media presence is a good marketing strategy for your business. Let people know you have social media accounts.  Explore every opportunity that comes your way. If you have a website, include your social media links on it, so that people can easily reach you without stress. Publicize them in your various communications, newsletters etc. Comment on other people’s posts. This a great opportunity to engage with people and create a viable presence in your community.

Don’t forget to do contest and promotional offers for those who go and ‘like’ or follow your pages online. Some entrepreneurs forget that they need to actually promote their pages. Just from the start you will get some traffic to your page and organic likes / follows, but it won’t be much. You’ll need to pay to promote the page or do a lot of external networking to drive traffic to your social media pages.

2. They forget to integrate their website with their social media accounts

Most people make the mistake of not integrating their websites with their social media pages. If you’ve got a website with great resources such as your staff bios, photos of events, program descriptions etc. You will be making a huge mistake if it is not linked with your posts on various social media channels. This is where social media marketing comes in. You’ll be allowing people the chance to share your message with their friends and family members online.

All you need to do is to link them together, when you post something about your website, share the links on your pages and use it to drive traffic to your website. You will surely gain huge followers, if your posts are engaging, and inspiring. Send people to your website and mobilize them to volunteer, give, or buy the products or services you are selling. By doing this, you are motivating them to take action. Don’t forget to make sure your branding matches the website and every post that goes out through social media.


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3. They didn’t learn how each social media channels work 

Every social media is unique- they have different protocols, etiquette, and rules. As a user, you should try your best to understand how they work, and abide by the rules strictly. For example, if you have an account with twitter, you should make your posts to be short, precise and succinct, but you can post as many times as possible per day. Twitter involves a two-way conversation, which entails interacting with different people, sharing resources and links simultaneously as well as giving credit to whom it is due. But in Facebook, it is totally different, here you have a chance to engage with your followers or friends, write longer posts, and upload as many photos as possible.

Through this medium, followers or friends expect you not to post many status updates per day, because some of them may be bored if you post many status updates daily. So, when you are marketing your products or services, it is important you understand both medium, and master how they work.



4.They forget to post consistently 

Posting inconsistently is one of the costliest social media mistakes you can ever make. Instead of waking up in the morning, and posting ten times in a couple of minutes and don’t post anything again for the next couple of days, it will be better you spread your posts. It will be more effective for you to post at least two to three times in a week, than making all the posts in one morning in a week, and then disappear into the thin air for weeks. When you make a post in social media, you are indirectly reminding your friends or followers that you are there- your followers want to feel your presence.

5. They didn’t include social media in their total marketing strategy

Social media is a great platform to tell people what you do- this is a place to intentionally sell your products or services. Many people are not selling anything because they have do not understood social media marketing strategy. Unfortunately, you may be one of them. You made up your mind to create a social network; all you need to do is to make your profile as attractive and engaging as possible. Use it to promote offers, tell customers about your employees and achievements, as well as sell online.  Therefore, this can be done by posting relevant status updates, commenting and replying to relevant issues and updates. People need to know what you do, and telling them all they need to know about your products or services would be to your best interest.


In this article, we have been able to establish 5 things everyone gets wrong about social media such as not telling people about your social media presence, not integrating your website with social media accounts, failure to understand how social media channels work, posting inconsistently, and not using your social media page as a viable marketing strategy. Create a social media marketing plan today and use it to boost your personal effectiveness, brand awareness and credibility.

How important is it to you, to resolve your social media problem ?


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