6 brilliant ways to use your website to generate leads

by Adella Pasos June 23, 2018
generate leads

6 brilliant ways to use your website to generate leads

These days, most businesses have a website. If you don’t go here to start one:  Bluehost – Webhosting. Potential clients like browsing and shopping online  because they can go on their own terms and browse at their own leisure without feeling like someone is looking over their shoulder.  Don’t leave money on the table. Make sure your website is setup to generate leads. You’ve spent so much time and money making it look good, now please make sure it is functional too! So now, here’s a brief overview of how the lead generation process works:

1. Keep it simple

Make sure that the website is super easy to navigate so that people can find what they are looking for quickly and easily. Also make sure the forms have all the information that you are looking to collect.Ensure you have enough whitespace on the website and that the call to actions are in plain view. Setup a lead generation form so that people who are interested in your products or services can simply provide you with their contact details if they have more questions or are interested in buying.

2. Don’t blind your customers 

Don’t use a lot of flashing lights or color schemes that can be painful to view because the customers will close the window before they have a chance to see what you have to offer. You didn’t even give them a chance to decide if there were interested or not. Your goal is increase your chances for the customer to give you the sale or make contact. Too many distractions will reduce your likelihood of getting the leads you need.

3. Offer advice or tips

It’s always a good idea to offer visitors something free, like tips or advice. Make sure that the advice and tips are pertain to your business. Also offer advice that helps them make a decision. This kind of content could be a video, a frequently asked question page, a guide-book, a checklist or even short article / blog post. Put your lead generation form or link to the url in the bottom or at the end of each piece of content you create.

 

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4. Insert Lead Generation Forms on Product or Service Pages

Its really important that you have lead generation forms on your product / service pages. Especially, because many people will come to your website organically but never land on your homepage. If they end up viewing on of your product pages first, make sure all pages have a lead generation form. Just in case the person isn’t ready to buy today, maybe they are just interested in more information to help them make the decision at a later time or to pass on to a decision maker.

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5. Host a Contest 

One of the easiest and most frequently used methods to generating leads is to host a contest. You can create a simple lead generation form on your website for customers to enter to win. When they enter, create a check box that allows them to select if they’d like to contacted by a sales rep. Therefore, this will allow you to gauge their interest in your products or services and essentially “qualify” the lead. An automated email sequence can then be setup to sell to this person and send them more information overnight. You can do this through Aweber Email Marketing Software. 

6. Encourage feedback

Have a forum or directory so that people can go to and leave feedback with suggestions or comments about your website. This will get you a fresh source of leads that may be interested in your services. Even if the feedback is filled with things that you want to hear, any feedback is valuable. Don’t let that discourage you from making it an opportunity to close new business. Be sure to use surveys as well, because it will allow you to follow up on the feedback and thank them for taking the time to leave it for you. Many people use gift cards in exchange for lead information and their time.

How important is it to you, to resolve your lead generation problem ?

 

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